Craig Burton

Web Strategy: How to Listen to the Voice of the Customer: "

Here’s Why and How to listen to your customer voice:

The Voice of the Customer gets louder
With blogs, podcasts, videoblogs, wikis, and forums, the voice of the customer is getting louder and louder. It’s not a fad, the MySpace generation tells us that. We also know people talk about companies when they care, they are passionate either one way or another. We know that customers trust other customer opinion above all others (or at least people ‘like me’) and we know the web is the top medium at work and second most popular medium at home. Customers are starting to voice their opinion (Both good and bad) about products they use, and they are connecting to each other.

We also know folks use Google search (quite a bit) and the higher the result

"
A call being echoed by many. Doc Searls in the lead.