Craig Burton

Google knows who you REALLY are!: "

It's always fun to learn whole new layers of technology. What I'm posting about here is probably known by a lot of people, but my recent involvement in two new start-up companies has really started to have me think about the breadth and depth of data mining occurring on the Internet involving personal behavior and habits. And one of the largest harvesters of all of that personal information is Google. There are already others who cover this much better than I ... Google Watch is one ... however I still wanted to blog about this.

Two of the four start-ups that I am now involved in are working on web applications - hosted services - that want to provide new levels of social and affiliate networks. With one start-up we are creating a new form of video advertising on the net, with a full affiliate marketing network behind it. So it becomes important to track when affiliates (bloggers or web sites that host the ads) cause sales to occur. When that happens they get paid a commission. With the other start-up we are creating a new interactive media type that can be spread virally through web sites, e-mail and IM. With this solution we want to be able to track and map the viral spread to acknowledge and

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Read the whole thing. It give one pause.