Craig Burton

A new report (click for PDF) from Nielsen/NetRatings gives some interesting demographics of podcast listeners. Broad generalizations aside, the report has some interesting results:

51.6% of people who listen to podcasts pay their bills online
24.6% have participated in online job searches

6.6% of adults have downloaded a podcast and the the 18-24 age range is twice as likely as the average adult to download podcasts. Apple users are more likely to download podcasts as Windows users.

Our own data at IT Conversations shows the following about our listeners:

90% male
80% age 30 or older
23% age 50 or older
40% have a Masters degree or higher
40% with household incomes of $100,000 or more
48% live outside of the U.S.

This differs in some significant ways from the Nielsen data; our audience is older, more educated, and more affluent that your standard podcast listener. The difference can likely be explained by the type of shows we produce.

We're always looking for new material to put on IT Conversations. If you've been to a great conference you think other IT Conversations listeners would enjoy or just know someone who would be a great guest on one of our series, please let me know.

Tags: itconversations demographics

Great information eh?

// posted by Craig @ 5:53 PM